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Facebook and Instagram ads that bring real enquiries

Synaptic Lab, a growth agency for branding, websites, AI visibility and Meta ads, runs Facebook and Instagram ads for businesses that want more customers. We work remotely, with businesses wherever they are. Meta ads are part of the Growth and Full System packages, both with a 2-week guarantee on enquiries.

Who it is for

  • Businesses that sell to local customers or a clear group of people
  • Owners who have boosted posts and got likes, but few enquiries
  • Businesses that ran ads before and could not tell what they brought in
  • Anyone ready to answer new enquiries quickly

Why ad money disappears

Boosting a post is easy. Getting enquiries from it is not. Ad money usually leaks away in the gaps: an ad that does not speak to a real problem, a page that never asks for the enquiry, and no tracking, so nobody knows what worked.

Meta's system also learns from what you tell it. Without the Pixel and the Conversions API sending it real enquiries, it optimises for clicks and likes, and you pay for attention instead of customers.

What's included

  • A campaign plan

    We agree your offer, your area and who to reach, then set up campaigns built to bring enquiries, not likes.

  • New creatives every month

    Ad images and carousels in your brand, with fresh ones every month so your ads never go stale.

  • Landing pages for campaigns

    A focused page for each offer, fast on a phone, with one clear action and a short form.

  • Tracking that counts enquiries

    Meta Pixel and Conversions API set up and checked, so every form, call or message from a campaign is counted and Meta learns who to show your ads to.

  • Ongoing management

    We watch the results, move budget to what works, pause what does not and test new angles.

  • A weekly report in plain words

    How many people saw your ads, clicked and enquired, what each enquiry cost and what we changed.

How it works

  1. 1

    Agree the offer and area

    At onboarding we agree what you sell, where and to whom, and the number of enquiries the guarantee covers.

  2. 2

    Set up and build

    You give us access to your ad account, Facebook page and website. We set up the tracking, build the landing page and make the first creatives.

  3. 3

    Launch, improve and report

    The campaign goes live. We keep what works and replace what does not, and you get a plain report every week from one point of contact.

The 2-week guarantee

If your campaign has not brought the agreed number of enquiries within 2 weeks of us getting full access, we keep working at no extra management fee until they arrive. It covers Meta ads in the Growth and Full System packages, on these terms:

  • You approve the pages and ads within 3 working days.
  • You respond to new leads within 24 hours.
  • Your offer and the area you serve are agreed at onboarding.

What counts as an enquiry

An enquiry is a form submission, call or message from a real potential customer, tracked through the campaign. Likes, comments and page visits are not enquiries. Every enquiry appears in your weekly report, so you see the same numbers we do.

Build your plan.

Type your own numbers. We show a cautious first-month estimate, using the highest published cost per enquiry for your industry.

Type any amount, like 75,000 or 75k.

Estimate so far 37 enquiries, 1 new customers

Industries

Meta ads for your industry

Packages

Meta ads is in these packages

Estimates in US dollars. Pick any currency to see them converted.

  • Growth

    The 2-Week Customer Engine

    A monthly retainer: ads that bring customers, and a business AI assistants can find.

    Estimated from $280/month + ad spend

    • Meta ads management on Facebook and Instagram
    • New ad creatives every month
    • Landing pages for campaigns
    • Monthly AI visibility work: content, citations, directory consistency and AI mention tracking
    • A weekly report in plain words
    • The 2-week guarantee on ads
    • Bonus: the 5-minute follow-up script, so every enquiry gets a call back within five minutes
    Book a free strategy call
  • Full System

    Recommended

    Foundation and Growth together, at a bundled price: the whole system, one partner.

    Estimated from $450 + $260/month

    • Everything in Foundation
    • Everything in Growth
    • One plan from brand to ads, run by one point of contact
    • The 2-week guarantee on ads
    • Bonus: the 5-minute follow-up script
    Book a free strategy call

Ad spend is paid directly to Meta and is not included. Every price is an estimate. The final price is agreed after the strategy call.

Results

Campaigns we've run

  • Accounting service for businesses

    1,790% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    72%
    cost per enquiry after we optimised
    -60%
    enquiries a day after we optimised
    +300%
    of enquiries confirmed genuine
    92%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Aesthetic clinic

    520% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    5%
    cost per enquiry after we optimised
    -42%
    enquiries a day after we optimised
    +180%
    of enquiries confirmed genuine
    89%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Real estate developer

    600% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    2%
    cost per enquiry after we optimised
    -35%
    enquiries a day after we optimised
    +150%
    of enquiries confirmed genuine
    86%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Garage builder

    500% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    4%
    cost per enquiry after we optimised
    -33%
    enquiries a day after we optimised
    +140%
    of enquiries confirmed genuine
    88%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Private college

    560% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    5%
    cost per enquiry after we optimised
    -40%
    enquiries a day after we optimised
    +210%
    of enquiries confirmed genuine
    90%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Car showroom

    400% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    2%
    cost per enquiry after we optimised
    -30%
    enquiries a day after we optimised
    +120%
    of enquiries confirmed genuine
    84%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
  • Wedding venue

    800% return on ad spend.

    Facebook and Instagram lead ads, 2026

    of enquiries became customers
    2%
    cost per enquiry after we optimised
    -38%
    enquiries a day after we optimised
    +160%
    of enquiries confirmed genuine
    87%

    Return on ad spend based on revenue reported by the client. Client names kept private at their request.

    Read the case study
FAQ

Meta ads: questions

  • No. You always pay ad spend directly to Meta, from your own ad account. Our fee covers the plan, creatives, landing pages, tracking, management and weekly report.

Turn ad spend into enquiries

Book a strategy call. We look at your offer, your area and any ads you have run before, and tell you honestly whether Meta ads are the right next step.

One point of contact. You own every account. We reply within 2 hours, 9am to 9pm Pakistan time.

Chat with us