These terms apply when you use synapticlab.net and when Synaptic Lab runs marketing for you. If we have signed a proposal or agreement with you, it comes first wherever it says something different.
01Who we are
Synaptic Lab is a sole proprietorship registered in Pakistan (Company ID C629245-1), based in Islamabad. You can reach us at hi@synapticlab.net.
02What we do
We plan, build and run advertising on Facebook and Instagram, make the ad creatives, build landing pages and set up tracking. What we do for you, for how long and for what fee is set out in your proposal.
03What we are responsible for
- Running your marketing with care and skill: planning, launching, checking and improving your campaigns.
- Showing you the numbers. Every week we report how many people saw your ads (reach and impressions), how many clicked, how many enquired, what each cost, and what we changed. The figures come straight from Meta Ads Manager.
- Keeping you in control. Your ad account stays yours, so you can see the same numbers yourself at any time.
- Keeping your business information confidential.
04What we do not guarantee
Advertising results depend on things no one controls: Meta's ad auction and systems, your market and competitors, your offer and prices, and how quickly your team answers. So, except as set out in the 2-week guarantee below, we do not guarantee any number of leads, enquiries, sales, admissions or revenue, or any cost per result.
Figures on our website, including the results we show and the budget planner, are examples of past work or estimates. They are not a promise of what your campaign will achieve.
05The 2-week guarantee
Where your proposal includes it: if the number of enquiries we agree with you has not arrived within 2 weeks (14 days) of us getting full access, we keep working on your campaign without charging for the extra time until it does.
It applies only if you approve the page and the ads within 3 working days, pay your ad budget on your own ad account, and answer enquiries within 24 hours. Continued work is the only remedy under this guarantee; it is not a refund or a payment.
06What we need from you
- Access to your ad account, your Facebook and Instagram pages and, where needed, your website.
- Approval of pages and ads within 3 working days.
- Accurate information about your business, products and prices.
- Products, offers and claims that are lawful and true.
- The rights to any logos, photos, videos or text you give us.
- Prompt answers to the enquiries your ads bring.
07Your ad budget and Meta
You pay your ad budget to Meta directly, from your own ad account; it never passes through us. Meta's own terms and advertising policies apply to your account.
Meta can reject ads, limit delivery or restrict accounts. We are not responsible for Meta's decisions, outages or changes, but we will help you appeal and keep your campaign running where we can.
08Fees and payment
Our fee is either monthly or tied to results, as agreed in your proposal before work starts. The amounts, the payment dates and the currency are in your proposal and our invoices. If a payment is late, we may pause the work until it is paid.
09Who owns what
Your ad account, your pages, your customer data and your leads are yours. Ad creatives and landing pages we make for you become yours once they are paid for. We keep our own tools, templates and know-how.
We may share anonymous results from your campaign, such as percentages, as examples of our work. We never use your name, logo or anything that identifies you without your written permission.
10Your customers' data
The leads your campaign collects are your customers' personal data. We use them only to run your campaign and report to you, keep them confidential, and delete our copies when our work for you ends.
Read our privacy policy11Limit of our liability
As far as the law allows, we are not liable for indirect or consequential losses, such as lost profits, lost revenue or lost opportunities. Our total liability for any claim is limited to the fees you paid us in the three months before the claim arose.
12Ending the work
Either of us can end the work with the notice set out in your proposal, or with 30 days' written notice if it sets none. Fees for work already done remain due. When the work ends, we remove our access to your accounts or hand it back, as you ask.
13Changes, law and courts
We may update these terms; the date at the top shows the latest version. Work already agreed follows the terms that applied when it was agreed.
These terms are governed by the laws of Pakistan, and the courts at Islamabad have jurisdiction.
14Questions
Write to hi@synapticlab.net.