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Facebook and Instagram ads for real estate in Pakistan

Synaptic Lab is a growth agency for branding, websites, AI visibility and Meta ads, based in Islamabad, that runs Facebook and Instagram ads for real estate developers, builders and agents across Pakistan. We plan the campaign, make the ads and landing pages, and track every enquiry. Prices are estimates until the free strategy call, where we agree the final price.

Who it is for

  • Developers and builders selling a project
  • Agents who want serious buyers, not browsers
  • Sales teams tired of wrong numbers and no-shows
  • Teams ready to call new enquiries back within 24 hours

What junk leads cost a real estate business

Cheap real estate leads turn expensive when nobody on the list is ready to buy. A form that asks nothing fills with wrong numbers and price-checkers. Your team spends the week calling them, while the serious buyer signs with whoever called back first.

Boosted posts make it worse, because Meta learns to find people who like posts, not people who buy. Without tracking, next month's budget is another guess.

What you get

  • Enquiries from people ready to talk

    Forms ask about budget, timing and property type, so browsers drop out before they reach your team.

  • Ads and a page built for buyers

    You get new image and carousel ads every month and a fast landing page that answers location, size and payment plan questions.

  • Every enquiry counted

    Meta Pixel and Conversions API tracking shows which ad brought which form, call or message.

  • The founder runs your campaign

    Hammad Sohail plans and runs every campaign himself, after more than 8 years of project management, and reports weekly in plain words.

  • The 2-week guarantee

    On the Growth and Full System packages, if the agreed enquiries have not arrived within 2 weeks of us getting full access, we keep working at no extra management fee until they do.

How it works

  1. 1

    Free strategy call

    We talk through your project and buyers, then agree the final price.

  2. 2

    Agree the offer and area

    We fix the listings to promote, the areas to reach and the enquiries the guarantee covers.

  3. 3

    Build

    With access to your ad account, page and website, we set up tracking, the landing page and the first ads.

  4. 4

    Launch, filter and report

    Your team calls each enquiry within 24 hours, and each week we cut what brings junk and send you the numbers.

Results

A campaign we've run

Real estate developer

600% return on ad spend.

Facebook and Instagram lead ads, 2026

of enquiries became customers
2%
cost per enquiry after we optimised
-35%
enquiries a day after we optimised
+150%
of enquiries confirmed genuine
86%

Return on ad spend based on revenue reported by the client. Client names kept private at their request.

Read the case study

Build your plan.

Type your own numbers. We show a cautious first-month estimate, using the highest published cost per enquiry for your industry.

Type any amount, like 75,000 or 75k.

Estimate so far 50 enquiries, Under 1 customer in month one; results usually improve as the campaign learns

Packages

Meta ads are in these packages

Both carry the 2-week guarantee on enquiries.

Estimates in US dollars. Pick any currency to see them converted.

  • Growth

    The 2-Week Customer Engine

    A monthly retainer: ads that bring customers, and a business AI assistants can find.

    Estimated from $280/month + ad spend

    • Meta ads management on Facebook and Instagram
    • New ad creatives every month
    • Landing pages for campaigns
    • Monthly AI visibility work: content, citations, directory consistency and AI mention tracking
    • A weekly report in plain words
    • The 2-week guarantee on ads
    • Bonus: the 5-minute follow-up script, so every enquiry gets a call back within five minutes
    Book a free strategy call
  • Full System

    Recommended

    Foundation and Growth together, at a bundled price: the whole system, one partner.

    Estimated from $450 + $260/month

    • Everything in Foundation
    • Everything in Growth
    • One plan from brand to ads, run by one point of contact
    • The 2-week guarantee on ads
    • Bonus: the 5-minute follow-up script
    Book a free strategy call

Ad spend is paid directly to Meta and is not included. Every price is an estimate. The final price is agreed after the strategy call.

Industries

Meta ads for other industries

FAQ

Questions

  • Spend what you can keep running for at least a month, so Meta has data to learn from. Published 2026 guides put a real estate lead in Pakistan at PKR 200 to 800, or PKR 800 to 2,000 or more. Divide your budget by those figures for a rough count of enquiries. Sources: 360 Social Agency and Husbar, Facebook Ads Cost in Pakistan (2026).

Stop paying for leads that never pick up

A free strategy call is the first step: we look at your project, past ads and follow-up, and tell you honestly whether Meta ads make sense. We take on two new clients at a time, so the founder runs each one himself. Every month of wrong numbers is budget you will not get back.

One point of contact. You own every account. We reply within 2 hours, 9am to 9pm Pakistan time.

Chat with us