Look as good as your work, everywhere people find you
Synaptic Lab, a growth agency for branding, websites, AI visibility and Meta ads, builds brand identities for small and growing businesses: a logo, colour palette, typography and core messaging. We work remotely, with businesses wherever they are. Branding is part of the Foundation package and the Full System package.
Who it is for
- New businesses that need a brand before they launch
- Businesses whose logo and look no longer match the quality of their work
- Owners whose website, social media and printed materials all look different
- Businesses about to invest in a website or ads, who want the brand right first
Why a weak brand costs you customers
People decide quickly whether a business looks trustworthy. They see your logo on a Facebook ad, your colours on Instagram and your website on their phone. If each looks like it belongs to a different company, or looks homemade, many will choose a competitor who simply looks more established, even when your work is better.
A brand is not only a logo. It is also what you say: who you help, what makes you different and why someone should pick you. Without that written down, every ad, page and post starts from a blank sheet, and the message changes each time.
What's included
Logo
A primary logo with simple variations for light and dark backgrounds, social media profile images and small sizes such as a browser tab.
Colour palette
A set of brand colours with exact codes for screen and print, chosen so text stays readable and buttons stand out.
Typography
Fonts for headings and body text that work on websites, ads and documents, with clear rules for how to use them.
Core messaging
Who you help, what you offer, what makes you different and the main promise you make, written in plain words you can reuse in ads, on your website and in sales conversations.
Brand guidelines
A short guide to using the logo, colours, fonts and words, so anyone who works on your brand later keeps it consistent.
Files ready to use
Every logo file in the formats you need for the web, social media and print, organised so you can find the right one quickly.
How it works
- 1
Understand the business
We start with a conversation about your customers, your competitors and where you want the business to go. You have one point of contact from the first call to the final files.
- 2
Set the direction
We agree your positioning and core message first, because the look should express what you stand for, not the other way round.
- 3
Design and refine
We design the logo, colours and type, show them to you in real use, on a web page, an ad and a social profile, and refine them with your feedback.
- 4
Hand over
You receive the final files and the brand guidelines. If you go on to a website or ads with us, the brand carries straight into them.
Why we start with the brand
Your website, your ads and your AI visibility all repeat what the brand says. When the message is clear from the start, the website is easier to write, the ads are easier to make, and your business is described the same way everywhere. That consistency also helps search engines and AI assistants understand what you do.
Branding is in these packages
Estimates in US dollars. Pick any currency to see them converted.
Foundation
A one-time project: the brand, the website and the tracking, done properly once.
Estimated from $500
- Brand basics: logo, colour palette, typography and core messaging
- A conversion-focused website
- AI-ready technical setup: structured data, crawlable content and Google Business Profile setup guidance
- Meta Pixel and Conversions API tracking
Full System
RecommendedFoundation and Growth together, at a bundled price: the whole system, one partner.
Estimated from $450 + $260/month
- Everything in Foundation
- Everything in Growth
- One plan from brand to ads, run by one point of contact
- The 2-week guarantee on ads
- Bonus: the 5-minute follow-up script
Ad spend is paid directly to Meta and is not included. Every price is an estimate. The final price is agreed after the strategy call.
Branding: questions
Yes. If your logo works, we keep it and build the rest around it: colours, type and messaging. We only suggest a new logo when the current one holds the business back, for example when it is hard to read at small sizes or looks dated next to your competitors.
Start with a brand that fits your business
Book a strategy call. We look at how your business looks and sounds today, and tell you plainly what to keep and what to change.
One point of contact. You own every account. We reply within 2 hours, 9am to 9pm Pakistan time.