560% return on ad spend.
Facebook and Instagram lead ads, 2026
Summary
Facebook and Instagram lead ads for a private college. After we optimised the campaign, cost per enquiry went down 40% and enquiries a day up 210%. 5% of enquiries became customers, and 90% were confirmed genuine.
Results
Return on ad spend
560%
Return on ad spend based on revenue reported by the client. Client names kept private at their request.
- of enquiries became customers
- 5%
- cost per enquiry after we optimised
- -40%
- enquiries a day after we optimised
- +210%
- of enquiries confirmed genuine
- 90%
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